META ADS PORTFOLIO
We create high-converting Meta Ads campaigns that drive targeted traffic, quality leads, and measurable ROI. Our data-driven strategies on Facebook and Instagram ensure maximum reach, audience engagement, and consistent business growth.
1. Scaling a Beauty eCommerce Store in Oman with Meta Ads
This portfolio showcases my Meta Ads strategy for a Shopify-based beauty products store in Oman. The client approached me with the goal of increasing website sales and improving overall campaign performance. Although the store was already running ads, the results were not consistent and the cost per purchase was relatively high.
The main objective of this project was to increase website purchases while maintaining a low cost per purchase. The focus was also on improving overall campaign performance, reaching a highly targeted audience, and scaling the campaigns in a profitable and sustainable way.
Client Details
Platform: Shopify
Industry: Beauty & Cosmetics
Location: Oman
Service: Meta Ads Management
I implemented a data-driven Meta Ads strategy to improve campaign performance and increase conversions. I used interest-based targeting to reach a relevant beauty audience and applied retargeting campaigns to capture high-intent users. By testing multiple ad creatives and continuously optimizing campaigns based on performance data, I was able to reduce the cost per purchase and improve overall results.
Overall, the store experienced a significant increase in sales and engagement. This project demonstrates how a well-planned Meta Ads strategy can drive consistent growth and deliver measurable results for eCommerce businesses, even in competitive markets like Oman.
RESULTS
Purchases: 100+ Purchases Generated
Clicks: 1.3K+ Website Clicks
Audience: 100K+ Audience Reached
CPC: Low Cost Per Purchase (~14–17)
2. Driving High-Quality Leads for an Islamic Calligraphy Store with Meta Ads
This portfolio showcases my Meta Ads campaigns for a Shopify-based Islamic calligraphy store in Pakistan, focusing on generating messaging conversations and converting interest into potential buyers.
The primary objective was to generate high-quality messaging leads at a low cost while reaching a relevant audience interested in Islamic art and home decor. The goal was to maximize conversations, improve engagement, and create a steady flow of potential customers through optimized ad campaigns.
Client Details
Client: AK Collections (Islamic Calligraphy Store)
Platform: Shopify
Location: Pakistan
We implemented a targeted Meta Ads strategy focused on audience intent and creative relevance. Campaigns were optimized for messaging conversions, targeting users interested in Islamic calligraphy, home decor, and religious art. We tested multiple creatives, refined audience segments, and allocated budget toward top-performing campaigns to maintain a low cost per result while scaling conversations efficiently.
This campaign shows how a well-targeted Meta Ads strategy can generate consistent and cost-effective leads for niche eCommerce stores. By focusing on the right audience and optimized creatives, we successfully built a scalable system for customer acquisition.
RESULTS
Messages: 180+ Msg Conversations Generated
Audience: 80K+ Audience Reached
CPR: Cost per Result as low as Rs.18–34
Leads: Consistent Lead Flow Across Campaigns
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